Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Stop exploiting yourself

    One of the friends you grew up with is now a popular YouTuber. When they visit your city, they ask if they can stay with you, and you oblige them. You get a glimpse into their life.  An employee might get a lunch break, but not a YouTuber; lunch is for filming. They constantly are…

    Herbert Lui

    January 1, 2026
    Creativity, Creator Confidential, Turning Stories
  • It’s always worth spending time up front to make the process smoother

    A lumberjack once said, if his life depended on cutting down a tree in five minutes, he would spend three minutes sharpening his axe. More and more, I’ve appreciated this approach to life. Here are some ways I’ve applied it: A few days ago, I wrote about how cleaning the dishes and kitchen before I…

    Herbert Lui

    December 31, 2025
    A Matter of Time, Creativity, Expectations, Turning Stories
  • Third places on Christmas

    When I grew up, Christmas was a day to spend at home or in someone else’s house. The convention was to be with family. Even if you weren’t, there wasn’t really an option, because most of the stores were closed. (Chinese restaurants were an exception!) That’s less the case now. There are several restaurants and…

    Herbert Lui

    December 30, 2025
    Around the World, Life
  • The asymptotic queue

    I write every day at this blog. It’s a rule that I respond very well to. Some people who write every day queue up many posts ahead of time, so something goes live every day. I imagine some people are 60 or even 100 days ahead. That means a post they write today will go…

    Herbert Lui

    December 29, 2025
    Creativity, Creator Confidential
  • Whatever you struggle with is a great place to start writing

    “A writer is somebody for whom writing is more difficult than it is for other people,” goes a quote attributed to Thomas Mann. The difficulty is, precisely, why you’d want to write. There’s something you need to make sense of, that you can’t avoid, and you need somewhere to put everything you think and feel.…

    Herbert Lui

    December 28, 2025
    Creativity, Creator Confidential, Turning Stories
  • Maybe promotion isn’t about making money, it’s about helping your work find other people

    A few years ago, I republished my post on longcutting at Forge, with the headline asking readers, “What are your favorite anti-shortcuts?”  “Clean the kitchen before you start cooking. Empty the drain rack and dishwasher, clear and wipe down the counters. You might not get something [on] the table as quickly, and you will feel…

    Herbert Lui

    December 27, 2025
    Creativity, Creator Confidential, Turning Stories
  • Finding an answer to a question nobody else could answer

    There have been many moments when I could have stopped writing at this blog every day.  For example, this year alone, I might’ve been several days behind on posts. I was determined not to fall behind during my trip to Asia, and I didn’t, but then I fell behind upon returning to Canada. What can…

    Herbert Lui

    December 26, 2025
    Creativity, Creator Confidential
  • Why Allen Iverson stopped dunking

    A basketball game’s regulation time is 48 minutes. When Allen Iverson played in the NBA, he would play, on average, over 41 minutes. That’s over 85% of each game. During the playoffs, that number went up; Allen played over 45 minutes each game (93%). Allen loved basketball, and he hated sitting on the bench. In…

    Herbert Lui

    December 25, 2025
    Creativity, Creator Confidential, Turning Stories
  • The point of writing every day isn’t to write every day

    Since 2007, every year, Tony Stubblebine publishes an article on things he feels grateful for. Except, sometimes, he’s late.  A couple of days ago, he published the one for 2024—the year before this one. As I dove into his archives, I noticed he’d aggregated some years—one article might contain three or four years’ worth of…

    Herbert Lui

    December 24, 2025
    A Matter of Time, Creativity, Creator Confidential
  • When is a best effort enough?

    Japanese transportation is well-known for its precision. For example, when a train runs more than five minutes late, the railway company will issue a delay certificate for its passengers to show their employers and teachers. In other words, Japanese transportation all but guarantees results. In business-to-business deals, this type of guarantee is enforced by a…

    Herbert Lui

    December 23, 2025
    A Matter of Time, Creativity, Expectations, Turning Stories
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